Claus dietrich lahrs biography samples

In times of deep recession, it is commonly understood that luxury brands are the first to feel the pinch; Michelin-star dining rooms abandoned, car showrooms empty and the world’s high-fashion boutiques see more tumbleweed than customers.

When fashion management guru Claus-Dietrich Lahrs took the helm of ‘understated luxury’ brand Hugo Boss at the height of the 2008 financial crisis, he vowed the brand would not share in that fate. And he was quite right. Lahrs’ radical but well-calculated expansion strategy has seen the company explore a number of timely ventures that have increased the brand’s share prices over 800 percent in the last three years (if any perspective is required, Apple’s shares increased 500 percent in the same period).

Looking back at his performances managing other luxury brands like Christian Dior Couture and Louis Vuitton, no one should be surprised by his turnaround success at Hugo Boss.

Passion for fashion
The 50-year-old CEO has more or less spent his